Joga Bonito

looking in the same direction 2014

children plays & football

The aim to finish the children’s play project in 2014 finds its reason this year being the 25th anniversary of the UN Convention of the Right on the Child and the year of the Football World Cup 2014 in Brazil, the biggest play on earth…

The relation between United Nations Children’ Fund and football is impressively demonstrated since years by active and financial supports by  the international football federation (FIFA): For the 2002 Japan / South Korea World Cup, FIFA and UNICEF worked on the ‘Say Yes for Children’ campaign. In 2006, prior to the World Cup in Germany, the partnership promoted Unite for Children; Unite for Peace as a means of using footballers as role models for non-violence, tolerance and peace. UNICEF has been using the 2010 FIFA World Cup to help harness the power of sport to promote children’s rights. A series of partnerships and programmes around the global football championship are providing children with the opportunity to learn about their world and be better protected.

FC Barcelona of Spain, Hammarby IF of Sweden and Brondby IF of Denmark have borne the UNICEF logo on their shirts, in exchange for generous donations from the clubs.  Rangers of Scotland and Manchester United of England have also supported UNICEF.

The Agrentine Lionel Messi is one of the official and active UNICEF ambassador since March 2010 among a lots of other football stars and children’s heros as: David Beckham, Oliver Bierhoff, Franceso Totti, Luis Figo, Samuel Eto’o, Ryan Giggs and many others.

The children’s play intends to use the game of football among a lots of other games as a symbol of equality, the children’s play productions will show the playing of football in different ways as a detail or even as the centre of a staged complex image. The children’s play shows us the diversity and equality of the playing of the children of the world and football is one of those global games…

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